Call of Duty Launch 2013

It’s Call of Duty time again and this year as part of the launch event, we’ve designed and built this microsite: www.callofdutytime.com.

Over the last few weeks we’ve been recruiting fans to join one of seven squads that will get the chance to play tonight. Fans tweeted a combination of hashtags, including #CallofDutyTime, with the final teams selected at random from all the entries received. Each squad has a celebrity leader, with Rizzle Kicks, Wretch 32 and Andros Townsend to name a few. There’ll also be an 8^th squad made up of O2 Priority Moments winners, led by Tom Croft, England Rugby player.

Along with the European digital media production covering 15 territories, we’re also filming the event, and producing a one hour livestream of the semi-finals and finals on YouTube, which airs tonight at 8.30pm: http://bit.ly/1fefG9D. We’ll have video highlights to share in a few days, so watch this space.

Here’s two of our team, Jamie and George, with Wretch 32 at the filming of his recruitment video.