Garmin GTU 10: The story behind the campaign
Garmin asked us to create and run a digital and social campaign for their GPS device, the GTU 10. You can attach the device to pretty much anything you want and track it on your smart phone and web...
View ArticleHijacking Memes in Advertising
Advertisers are increasingly integrating social media and digital communities into their campaigns. TV shows include Twitter hashtags, print ads include QR codes, and so on. This is positive progress...
View ArticleThe future of fashion has arrived
The catwalk shows are hitting the headlines this season but it’s the technology around the fashion shows that is creating a stir in both the fashion and communication industries. Designers and brands...
View ArticleActivision – Gamescom 2012
With two booths housing 72 Xbox’s each, we planned four nights of 1-hour shows (Weds – Sat) that were each themed slightly differently. The live stream players were all part of the pro-gaming circuit...
View ArticleTackling always on content
Always On is a word on many a marketer’s mind and a topic we’ve been keen on this year, so we thought it would be worth debate at a recent Marketing Magazine Roundtable. The discussion centred on the...
View ArticleBadger makes life outside a richer experience
Hall & Woodhouse is an award-winning, Dorset-based brewer that owns and runs over 250 pubs in the UK and is the home of Badger Ales. Last year we presented a series of experiential and digital...
View ArticleCall of Duty Launch 2013
It’s Call of Duty time again and this year as part of the launch event, we’ve designed and built this microsite: www.callofdutytime.com. Over the last few weeks we’ve been recruiting fans to join one...
View ArticleCall of Duty UK Launch Event 2013
On Monday evening Call of Duty Ghosts launched in the UK, with a party at the Indigo O2. Over 900 celebrities, fans and community influencers celebrated as they became amongst the first people in the...
View ArticleCoty adidas body care – one shot from brazil
With the product set for a re-launch, Coty challenged us with getting adidas Sport Sensations anti-perspirant into the minds of the 15-24 year old male target audience. Since authenticity and ‘being...
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